The Didro Effect, Origins of Didro Effect

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What is the Didro Effect?

This is the effect of consumers purchasing products related to a product after purchasing a product. The Didro effect can be expressed as the object dominating a person's psychology.

 

The origin of the Didro effect

An 18th-century French philosopher Denny Didro's essay My Old Gown An effect derived from one of his regrets about abandoning it is a phenomenon of consumption that leads to the purchase of an item and then the additional purchase of matching items. Dnie Didro received a nice red gown as a gift from a close friend one day and hung it in his study, and the furniture around him looked too shabby compared to the nice gown.

 

He bought a new red gown, matching chair, and desk, and eventually replaced all the furniture in the study with new ones. Without even realizing it? The content of the article is the regret of being dominated for some time by the red gowns that were gifted with the burdensome total cost spent. Since then, it has been used as a marketing and promotion strategy for numerous manufacturers and products, which has been very effective, but there have also been criticisms of environmental pollution caused by overconsumption and unnecessary additional production.

This Didro effect is more pronounced in premium products, such as automobiles, fashion products, and home appliances, where the value of visual design is important. It also encourages or facilitates the unified purchase of essential home appliances such as televisions, refrigerators, air conditioners, washing machines, and vacuum cleaners with products from specific manufacturers or brands.

 

Motorcycle manufacturers sell accessories or leather jackets with the emblem, the symbol of motorcycles, at high prices, but loyal enthusiasts don't mind and rather buy them with pride. It's the Didro effect. Customers who purchase expensive luxury bags link key chains, handbags, and even clothes or perfumes to purchase the same designer or manufacturer's products.

In addition, the method of selling additional collaboration products using props or characters to fans of popular movies, dramas, and cartoons is also using the Didro effect. Goods that sell various products printed with the singer's appearance to popular singers' fan clubs are also marketing using the representative Dido effect.